Join us in Toronto March 6

EvolveDigital is a summit for digital innovators: developers, designers, marketers, and strategists. Whether you work with Drupal, WordPress, other open-source platforms, or in sectors like education, government, or healthcare, this event is for you. We focus on digital strategy, AI, and accessibility to drive collaboration and innovation.

What to expect at EvolveDigital

AGENDA

Sessions

Below are the first accepted sessions. More sessions will be added gradually. In total you can expect more than 25 sessions including panels.

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Description:
AI continues to transform what to expect from virtually everything, and your Digital Experience Platform is no different. In this session we’ll explore how new, agentic capabilities will allow even resource-constrained marketing teams to ochestrate omnichannel experiences like never before.Martin Anderson-Clutz is a Drupal expert based in London, Ontario. A Pricipal Solutions Engineer at Acquia, he has a proven ability to understand the nuances of complex technologies and communicate them to business stakeholders. He has spoken internationally at technology conferences and is a regular on the Talking Drupal podcast.
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About Speaker(s):

Martin Anderson-Clutz is a Drupal expert based in London, Ontario. A Pricipal Solutions Engineer at Acquia, he has a proven ability to understand the nuances of complex technologies and communicate them to business stakeholders. He has spoken internationally at technology conferences and is a regular on the Talking Drupal podcast.

Description:
Large organizations often struggle with digital inconsistency—varying website quality, siloed teams, duplicated user research, and uneven adoption of standards. At McGill University, we turned this challenge into an opportunity by establishing institutional foundations for digital consistency across dozens of faculties, units, and content teams. This session shares how cross‑departmental collaboration led to the creation of McGill’s Digital Standards, the evolution of a sustainable digital governance framework, a university‑wide current‑student journey map, and thriving digital communities such as the Web Advisory Committee, the Student Usability Panel, and a site managers and editors Community of Practice.
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Joyce has been building websites and digital communities for over 20 years, including 15 years of experience in higher education. She is currently Associate Director, Digital Communications at McGill University in Montreal, Canada. Her prior experience includes positions at the University of Victoria, Western University, and Kings University College. Joyce is an award-winning international speaker who has presented at Button, ContentED, CMS Connect, Confoo, Digital Collegium, and #PSEWeb. Her topics of focus include web standards, governance, and user experience.

Description:
AI adoption is less about tools and more about change. This session explores how teams can move from AI hesitation to meaningful, everyday use. The first part focuses on change management, breaking down AI adoption into four practical phases: planning, engaging the right people, enablement, and scaling. It addresses common barriers like fear, time constraints, and institutional limitations, and shares strategies for turning hesitant stakeholders into AI champions. The second half features a Q&A-style case study of an internal AI project: a custom GPT built to code and assess email content. Rather than a technical demo, the discussion centers on the problem it solved, the experimentation process, and how the tool is being introduced and adopted within the team. The session concludes with audience Q&A and practical takeaways for anyone looking to introduce or expand AI use in their organization.
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About Speaker(s):

Emma Nguyen
Emma Nguyen serves as Executive Director of Digital Marketing and Communications at the University of Toronto, leading the Brand Hub digital team to advance the university’s global reputation and digital thumbprint. With over 15 years of expertise in digital transformation, fundraising, and brand strategy, Emma drives initiatives that integrate digital channels to enhance alumni engagement and philanthropic impact

Gary Bhanot
With 12+ years driving technology, data, and enterprise solutions in the non-profit sector, Gary optimizes fundraising performance and operational efficiency. He has worked with 75+ North American non-profits, leading cross-functional teams and complex integrations, and also teaches programming at Humber College—bringing a practical, people-first approach to innovation and donor engagement.

Description:
How can higher education deliver faster, more accurate student support without adding to staff workload? This session explores how McMaster University’s Office of the Registrar implemented a generative AI chatbot as part of a cross-functional service transformation led by systems, communications, and service teams. Built on responsible AI principles and strong governance, the chatbot provides consistent, privacy-compliant answers using public institutional content. Beyond automation, the chatbot became a strategic insight tool—highlighting where students get stuck, which content is unclear, and where digital journeys break down. These insights helped communications teams simplify language, improve navigation, and redesign content to better meet student needs. The result: fewer inquiries escalating to staff, improved accuracy ratings from students, and more time for teams to focus on complex support—demonstrating how AI, service strategy, and communications can work together to create smarter, more responsive student services.
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Charlotte Miller:
Charlotte is a communications and strategy leader at McMaster University who specializes in helping teams work smarter through digital transformation, process improvement and collaborative problem-solving. She brings a practical, people-centered approach to leveraging technology to improve service delivery and organizational effectiveness.

Leanne Ruiz:
Leanne Ruiz is the Associate Director of Business Transformation in the Office of the Registrar at McMaster University, where she leads cross‑functional initiatives that modernize processes, improve service delivery, and support organizational change. She specializes in bridging strategy, systems, and people to create scalable, human‑centered solutions that enhance both staff workflows and student experiences.

Description:
Managing a digital ecosystem in a regulated industry requires more than just launching websites;it requires building a reusable foundation. In this session, Luke Woolliscroft, Director, IT Digital Customer & Advisor Experience, shares Empire Life's strategy for unifying its digital estate across Drupal 10, the new Drupal 11 architecture, and other non-Drupal applications. Luke will discuss how his team is moving from "disparate sites" to a "unified experience" by focusing on the plumbing that connects them: - The Design System: Standardizing components on [empire.ca](http://empire.ca/) to accelerate development and ensure consistency. - The "Invisible" Layer: Implementing a unified analytics and AODA compliance strategy across the entire portfolio. - Future-Readiness: How Empire Life is preparing its flagship properties for AI Search through structured data and content modelling.
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Luke Woolliscroft is Director, IT, Digital Customer & Advisor Journeys for The Empire Life Insurance Company, a Canadian insurance and investments company.

Description:
This panel brings together higher education leaders to discuss the challenges and opportunities shaping digital transformation today. Through an open conversation and audience Q&A, panelists will share perspectives on leadership, change, and what it takes to build more responsive, future-ready institutions.
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About Speaker(s):

Ian Barcarse

Ian Barcarse is a data-driven, digital-savvy, and people-centric leader who empowers teams and organizations to thrive in complexity and change. With 15+ years of professional experience in business consulting, online advertising, and higher education administration, Ian has proven expertise in developing global brand strategies, implementing omni-channel marketing campaigns, and mobilizing cross-disciplinary teams to achieve high-impact results. Ian is currently the Director, Marketing & Brand Strategy at Sheridan College. Ian holds a master’s degree in professional communication (MPC) and is the recipient of multiple awards from organizations like the International Association of Business Communicators (IABC).

Description:
This panel brings together digital leaders to discuss the role of accessibility in building inclusive, effective digital experiences. Through an open conversation and audience Q&A, panelists will share perspectives on leadership, responsibility, and how accessibility fits into long-term digital strategy.
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About Speaker(s):

Niki Ramesh
Niki Ramesh is the Senior Manager for Product Accessibility at CBC, Canada's public broadcaster and media company. She collaborates with research and product development teams to create innovative accessibility experiences, driven by a deep understanding of the disabled community's needs. A Certified Professional in Web Accessibility (CPWA), Niki also contributes to national accessibility standards as a technical committee member with Accessibility Standards Canada.

Description:
This panel brings together digital leaders to explore how design systems support consistency, collaboration, and scalability across organizations. Through an open discussion and audience Q&A, panelists will share perspectives on governance, adoption, and evolving design practices.
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About Speaker(s):

Irina Stoica
Irina is a designer with over 10 years of experience working across digital products and platforms. Over the past 4 years, her work has focused on design systems, with a strong emphasis on token architecture and building scalable foundations for multi-brand, multi-platform products. She specializes in creating systems that balance creativity, flexibility, and real-world development constraints.

Guy Segal
Guy is a design leader with over 20 years of experience in the tech industry, specializing in UX, product design, and DesignOps. His expertise in design leadership and people management has allowed him to foster innovation and collaboration within design teams, establishing robust design practices and leading them to success. In recent years, Guy has focused on design systems, building and growing teams around the practice, and launching systems that optimize efficiency and enhance user experiences.

Description:
When faculty and students don't adopt your new tools or attend your AI workshops, it's tempting to see them as resistant, behind, or simply "not digital." But what if they're protecting something valuable? Universities are fundamentally relational institutions. Faculty prioritize deep connections with students and their disciplines. Students seek belonging and meaningful learning experiences. The "analog" university isn't a problem to solve — it's a signal that people care more about relationships than efficiency. This session explores what happens when we design AI literacy and digital transformation strategies that honor rather than override the relational core of universities. Drawing on work leading institutional AI initiatives and consulting across sectors, I'll share: Why relationship-centered faculty and students approach AI differently than efficiency-minded administrators What shifts when we frame digital adoption as "how does this serve relationships?" rather than "how do we overcome resistance?" Practical examples of engagement strategies that work with the relational nature of universities How a "relational AI" approach creates more sustainable, values-aligned adoption You'll leave understanding why the analog university exists, what it's protecting, and how to design change strategies that strengthen rather than threaten the relationships that make education work.
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Erin Aspenlieder is the Director of the Office of Teaching and Learning at the University of Guelph, where she leads institutional initiatives around teaching innovation and supports educators and programs in teaching practice. She also runs erinai.ca, a consulting practice that helps organizations develop human-centered approaches to AI adoption through what she calls "relational AI" — meeting people in their values and relationships, not just their technical capacity. With 15 years in educational development, Erin works daily with educators who remind her that the best technology serves human connection, not the other way around.

Description:
With AI replacing traditional search journeys, the tactics that used to win page one are evolving fast. This session focuses on what’s changing and what to do about it, including: - How AI search experiences differ from classic SEO (links vs. synthesized answers) - Debunking myths surrounding "LLM Optimization" with proper technical foundations - What brands can do to become “reference-worthy” in AI-generated results
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Venue

Event location

EvolveDigital Toronto will be hosted at the MaRS Centre, a world-class innovation hub in the heart of the Discovery District. As a premier destination for Canada’s tech community, its stunning blend of historic architecture and modern design provides the perfect high-energy backdrop for a day of learning, connection, and inspiration.

Address

101 College St, Toronto, ON M5G 0A3

Public Transit

The MaRS Centre is a 1-minute walk from Queen’s Park Station, with direct access to Subway Line 1 (Yonge-University) and the 506 Carlton streetcar. It is a 20-minute walk from the CN Tower or about 30 minutes from Union Station.

Parking

There are two parking garages connected to the MaRS Centre. They can be accessed from 218 Elizabeth Street (East Tower) or 661 University Avenue (West Tower).

Airport

The MaRS Centre is approximately 15 to 30 minutes by car from Billy Bishop Toronto City Airport and 45 to 75 minutes from Toronto Pearson International Airport (or approx. 30 minutes via the UP Express to Union Station).

Memorable moments

The first EvolveDigital (formerly EvolveDrupal) took place in May 2023. Since then, there has been ten EvolveDigital summits across Canada and the United States. Scroll through our gallery to relive the energy from past events!

Testimonials

Don’t take our word for it—hear directly from past attendees.

“EvolveDrupal was not just an event; it was a catalyst for inspiration and collaboration, sparking new ideas and forging lasting connections.”

‍John Cloys
Assistant Director of Web & Digital Initiatives

“Possibly the most memorable conference experience I’ve ever had! Leave it to Evolving Web to organize an event so good it was literally out of this world!”

Joyce Peralta
Manager, Digital Communications

"We’re still buzzing from all the energy at EvolveDrupal Toronto last week! The sessions were inspiring, the conversations were meaningful, and the connections we made were unforgettable."

Pantheon Platform

"Honestly, it was so much fun getting to talk about this work. It was nice to deep dive on design and just nerd out. Thank you so much for having me! All the talks were great. Design systems are top of mind right now."

Chris Mantil
Graphic Designer

About Evolving Web

EvolveDigital is organized by the team at Evolving Web. Our dedicated team of digital experts, event planners, and community enthusiasts work hard to ensure that every event is a success and brings immense value to attendees.

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